Why is it all so complicated?
Have you ever noticed how complicated some people make their writing? There are so many words around the seed of fact that it makes it really hard to find. I sometimes feel that I need a sieve to pass through all the wordage so that I can grasp the kernel buried inside.
Who has the time to read all those longwinded articles? Think of the audience you are missing with your story because they can't spare the amount of time you demand.
I recently read "Who Moved My Cheese" and loved it. Why? I could read it in 30 minutes. The message was clear and the story was fun to read. The message has stayed in my head.
Often, I think that the short articles, books and messages are the best. Verbal decoration is just that - decoration not content. Reach more people with your message. Keep it short and simple.