How approachable are you?
To be successful in whatever you do it is important to market yourself, possibly even more than you market your products. Everything we do is based on human interaction. Even if it is done online there is a human involved somewhere. Whether you are going for an interview, meeting someone for the first time or selling your product the first thing that people will notice and respond to is you. That makes you kind of important, doesn't it?
You will all have had an experience where one look at a person was enough to tell you that they didn't want to be involved. Their body language positively screams "Don't even think about it!"
There are some people. though, who just seem to invite contact. Wherever they go someone will speak to them. There is always a group of people surrounding them, or a person waiting for their attention. What is it that makes them so appealing?
Scott's blog is full of really interesting reading.
One of the things I recommend that you read is his new book called Make a Name For Yourself which is a free download from his site. (In fact, there are 5 ebooks available for download too.) This is a great book which is easy to read and full of useful content. You will find yourself shifting a few ideas around in your head after reading it.
Go ahead, polish your approachability. See where it can take you.